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about us

how it started

Diane Willoughby, owner and founder, was a municipal employee with 11 years of licensing experience. Diane witnessed the struggles of small businesses and nonprofits.  For example, lack of expertise and money were roadblocks to complying with alcohol license requirements. Diane established AlcComply in 2022 out of her passion for helping MA business owners. In 2023 we added consulting for cities and towns  to the services offered.

effective solutions

AlcComply alleviates some of the burdens of business owners. Maintaining alcohol license compliance is only one responsibility. By hiring us, owners can focus on the day-to-day running of their business.  Moreover, our rates are affordable.
Municipal licensing employees have multiple duties.  We analyze internal processes and recommend improvements. AlcComply works directly with licensees to submit amendment applications, thus, giving employees time to do other tasks.
Attorneys do not have to train a paralegal or other employee during periods of peak workload.  The firm can outsource application preparation and document gathering to an expert. Delays in filing applications can be avoided by providing accurate documentation.
Most importantly, each client receives personalized attention.


AlcComply assesses liquor license compliance needs.  We draft applications and review associated documents to meet regulations. Thus, more accurate documents reduce processing time at the local and State levels. 
Who likes doing paperwork? We do!
  • Assist with completion of CORI Request Form
  • Notarize documents
  • Ensure appropriate documents are submitted. For example, financial documents, lease, purchase and sale agreement may be required depending on application type
  • Complete and submit ABCC application


State Law (MGL Ch. 138) and regulations (204 CMR 2.00) govern liquor licenses in Massachusetts. Additionally, some cities and towns have local regulations. Multiple departments may need to be involved based on changes in operation. For example, zoning, planning, health and/or building departments may have additional requirements. We can provide the appropriate guidance to navigate the applicant through the process.
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